Build the Case for Growth Before Building the Campaign.
ECM helps organisations research their market, prepare business plans and proposals, and develop branding and campaigns. The brief starts with the decision you need to make or the audience you need to reach.
We agree the research questions, planning assumptions and messages before producing materials. A proposal, campaign or launch then has a defined audience, budget and way to review the response.
Growth and Market-Facing Services
✓Corporate strategy, business plans, business proposals and tender support
✓Market research, customer insight and marketing strategy
✓Corporate identity, branded clothing, gifts and display materials
✓Website and digital marketing services, product launches and promotional campaigns
The final scope, approach and deliverables are agreed with you before work begins.
Marketing: From Insight to Opportunity
On smaller screens, scroll across the diagram to read each step.
A four-stage opportunity funnel connects market insight, positioning and reach, engagement and qualification, and proposal and decision. Qualification can lead out of the opportunity process. Decisions can be won, lost or deferred. Connected feedback from qualification and decision returns learning to market insight; no conversion rate or outcome is promised.
What We Do
From a Business Opportunity to a Credible Market Presence.
01
Strategy and Business Planning
Turn an ambition into a business plan with explicit assumptions, priorities and resource needs. Market and competitor analysis can inform the choices behind a new venture, expansion or repositioning.
02
Research and Customer Insight
Choose research questions and methods around the decision at hand. Customer feedback, interviews and market analysis help replace assumptions with a clearer view of the audience and opportunity.
03
Proposals and Tender Support
Shape the business case, approach, budget and supporting presentation around the request. Explain the offer clearly and organise the information a prospective client needs to assess it.
04
Brand and Campaign Execution
Bring corporate identity, digital channels, branded materials and promotional activity together. A launch or campaign brief sets out the audience, message, responsibilities and measures for review.
The Work Explained
From Market Questions to Focused Activity
Purposeful Growth
01
Understand the Market
Listen to customers and test the business assumptions.
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02
Choose a Position
Define the audience, value proposition and priorities.
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03
Build the Activity
Prepare the proposal, brand materials or campaign.
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04
Review the Response
Measure relevant signals and refine the next action.
Each decision narrows the brief. Campaign activity should follow the market insight and business objective.
Potential Outputs
Research, Plans and Campaign Materials.
Research findings, planning assumptions and recommended priorities
A business plan, proposal or marketing plan appropriate to the brief
Agreed brand assets or campaign materials with a review framework
Outputs are selected to suit the engagement and confirmed in the agreed scope.
Your Next Step
What Is the Next Growth Decision?
Tell us about the market, proposal, brand or campaign you are working on.
