"The home of global business solutions"
Business Development And Strategy Services
Markets in Africa are increasingly becoming very competitive as foreign businesses expand their operations across South Africa and the rest of the African continent. As a result, it is imperative for companies to employ resources and invest in proper Business Development and encore it with dynamic Strategies to ensure progressive business operations and strong bottom line. But for some strange reasons, many companies are still stuck on old fashion approach of only investing in Marketing Campaigns which very often they are not informed by scientific data or research studies.
"Creativity Unscripted, Growth Unlimited"
As strategists ourselves, we partner with you our clients to deploy a modern approach which entails the creation of long-term value for an organization from customers, markets, and relationships. At the heart of our modern business development approach is figuring out how the interactions of customers, markets, and relationships/partnerships combine together to create opportunities for growth.
But what do we mean by “long-term value?” Under this context or simplest form, “value” is cash or money, the lifeblood of any business (but it can also be access to key markets and supply networks, prestige, or anything else a company seeks in order to grow). And there are plenty of ways to make quick profits for your company, but these turn not to be sustainable. Business development is not about these quick profits schemes, or get-rich-quick schemes and I-win-you-lose tactics that create no sustainable future value. It’s about creating opportunities for a value that persist over the long-term. Thinking about business development as a means to creating long-term value is the only true way to succeed in consistently growing an organization and meet organization's vision.
Therefore adequate business planning backed by sufficient investment in resources and innovation is key to effective and successful business development. And a successful business development practice is encored by effective, efficient and adequate Marketing, Corporate Strategy and Governance, Research and Project Management underpinned by the effective use of ICT infrastructure and software.
We at ECM Group understands these dynamics and have the expertise which will enable us to contribute towards your success. We are ready to assist your entity to move forward in the right direction. What about you look at some of our services to kick-start out business friendship now.
We offer the following Business Development & Strategy services amongst others:
1. Corporate Strategy & Business Plans;
2. Marketing Strategy & Marketing Plans;
3. Market Research and Analysis;
4. Product Launch and Promotions;
5. Proposals and Financial Projections / Budget;
6. Marketing Project Management;
All our service offering are backed by state of the art technology which brings to the table efficient and effective delivery of work and drives sustainable growth.
Corporate Strategy & Business Plans Services
As strategists ourselves, we partner with you our client to assist define and implement Corporate Strategy and Business Plans. Our aim is to develop a good corporate strategy that will help your business to maximize profits or returns on investment.
We follow a systematic process of determining goals to be achieved in the foreseeable future. It consists of:
- Management's fundamental assumptions about the future economic, technological, and competitive environments.
- The setting of goals to be achieved within a specified timeframe.
- Business analysis using techniques such as SWOT analysis, competitor analysis, market demand study, etc.
- Selection of main and alternative strategies to achieve goals informed by business analysis.
- Formulation, implementation, and monitoring of the operational or tactical plans to achieve interim objectives.
As entrepreneurs and business managers ourselves, we understand the important role played by a formal statement of business goals, reasons they are attainable, and plans for reaching them commonly called together as Business Plan, and often it contains background information about the organization or the team attempting to reach the goals.
Business Plans may target changes in perception and branding by the customers, clients, taxpayers, or larger community. When the existing business is to assume a major change or when planning a new venture, a 3 to 5 year Business Plan is required since shareholders or investors will be interested in returns to investment in that timeframe. While on the other hand short to medium term plans are required to set business performance targets and objectives often referred to as Budget and Operational Plans.
We at ECM Group understands the dynamics involved in Strategy and Business Plan formulation, and we are happy to lend a helping hand at economical rates.
Intermediate Business Plan
(Suitable for medium to large enterprises requiring investment funding or raising loans)
- Business Plan;
* Executive summary: General overview of the business
* Purpose of Required Funding
* Products and Services Offered
* Industry Analysis
* Target Market
* Competitor and Supplier Analysis
* Operational Needs Analysis
* Description of Management and Human Resources
* Internal and External Risks Analysis
- Basic Financial Statements (36 Months);
* Financials and Cash Flow Analysis
- Basic Market Research and Analysis
Advance Business Plan
(Suitable for medium to large enterprises requiring investment funding or raising loans)
- Business Plan;
* Executive summary: General overview of the business
* Purpose of Required Funding
* Products and Services Offered
* Industry Analysis
* Target Market
* Competitor and Supplier Analysis
* Operational Needs Analysis
* Description of Management and Human Resources
* Internal and External Risks Analysis
- Basic Financial Statements (60 Months);
* Financials and Cash Flow Analysis
- Market Research and Analysis
- Operational Model Design
Basic Strategic Plan
(Suitable for medium-size entity looking for strategies to initiate and sustain growth in an efficient and economical manner)
- Review or define business Vision, Mission and Balance Scorecard to measure overall business performance;
- Integrate functional level strategies for distinct set of products and services to improve customer experience;
- Create a sustainable competitive advantage in each line of business;
- Align various business strategies (if applicable) e.g. Sales Strategy, Marketing Strategy, Product Development and Lauch Strategy, etc.;
- Integrate ICT Capex and Software environment to businesses strategies and the Corporate as a whole;
We are ready to be of good service to you, Contact Us now to discuss your needs and our solutions.
Advanced Strategic Plan
(Suitable for medium-size entity looking for strategies to initiate and sustain growth in an efficient and economical manner)
- Review or define business Vision, Mission and Balance Scorecard to measure overall business performance;
- Integrate functional level strategies for distinct set of products and services to improve customer experience;
- Create a sustainable competitive advantage in each line of business;
- Align various business strategies (if applicable) e.g. Sales Strategy, Marketing Strategy, Product Development and Lauch Strategy, etc.;
- Integrate ICT Capex and Software environment to businesses strategies and the Corporate as a whole;
- Review or create market entry strategies, business growth and expansion into new markets;
- Review or create Digital Transformation Strategy to use technology as a strategic lever;
- Conduct thorough market research and analysis on market attractiveness and specific advantages and disadvantages;
Looking for a professional and presentable Corporate Strategy or Business Plan?
Choose the most suitable option for you below or Contact Us now for advice on the most suitable option for you.
Basic Business Plan
(Suitable for affiliation to Industry association and small businesses)
- Business Plan;
* Executive summary: General overview of the business
* Purpose of Required Funding
* Products and Services Offered
* Industry Analysis (info to be supplied by the client)
* Target Market (info to be supplied by the client)
* Competitor and Supplier Analysis (info to be supplied by the client)
* Operational Needs Analysis
* Description of Management and Human Resources
* Internal and External Risks Analysis
- Basic Financial Statements (12 Months);
* Financials and Cash Flow Analysis
Your trusted and professional business advisor of choice. All our work is reviewed for quality, therefore we gurantee to only produce top quality Strategy and Business Plans.
Marketing Strategy and Marketing Plans Services
Marketing Strategy is the process whereby the operational and managerial staff of a company goes through an exercise to create and implement effective marketing strategies and activities for a predetermined period. Marketing Strategy takes several aspects of company marketing and promotion into consideration. The aspects that contribute to Marketing Strategy includes:
- identifying promotional opportunities and evaluating the marketing opportunities;
- researching, analyzing and identifying the target markets;
- developing a strategic position for the company to pursue and how to implement the strategy;
- preparation and implementation of the marketing plan; and
- measuring and evaluating the results of the marketing efforts of the company.
Marketing Strategy also involves combining customer experiences with the overall direction of the company and the actions needed to be undertaken in order to succeed. The written Marketing Strategy forms the basis of the preparation of Marketing Plan.
We (at ECM) assist businesses to adequately plan and effectively execute marketing activities, using efficient techniques and tools. Our teams assist clients to develop adequate and effective:
- Advertising Strategy;
- Brand Strategy;
- Creative Strategy;
- Campaign Strategy;
- etc.
Do you want to find out more, contact us now!
Once a Marketing Strategy is in place, the company can use the Strategy as a company guide in conducting its daily marketing activities and business as well as making short-term and long-term decisions. Implementation of the Marketing Strategy typically leads companies to the tactical marketing portion of conducting business.
The Marketing Strategy provides the means to transitions into:
- the company’s plan for product and service development;
- the communication plan on how the company intends on promoting the business offerings;
- developing the sales plan; and
- finally putting together the customer service plan on how the company intends on interacting with current and potential customers.
The Marketing Strategy means together forms a Marketing Plan which is a written operational plan to implement the Marketing Strategy. The primary benefits of a Marketing Plan are:
- that it puts a written guide in place for a business to follow to reach its goals and objectives.
- that it allows the business to create and utilize consistent messaging internally and externally.
- that consistent messaging creates efficient companies (because employees and customers understand what the company offers and how the company offers it), and work towards a common goal;
Market Research Services
We use various means or methodology to obtain and test our data such as:
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online surveys,
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online communities discussions or forums analysis;
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sophisticated quantitative and qualitative market research;
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face to face interviews;
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customer satisfaction and loyalty surveys;
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reputation & image assessments;
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independent performance appraisals or assessments;
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advertising & branding research;
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competitive intelligence/analysis;
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customer needs & opportunity research;
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employee satisfaction & engagement research;
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new product development and launch intelligence/testing;
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purchase decisions research & customer profiling/analysis;
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etc.
We will always select the best methodology to meet your specific objectives. We strive to derive and deliver meaningful insights for the benefit of our clients. We share these clearly and compellingly, with the researchers, customer analytics managers, marketing managers, brand managers and other decision-makers who need it to make good and informed decisions.
We provide modern market research that is convenient for everyone. We collect research data from relevant sources such as consumer mobiles, tablets, laptops, PCs, field survey, etc. We deploy the latest tech and methodologies to analyse and produce value adding reports.
What about you allow us to do your next research project? Let us discuss the scope and the best method to approach it!
We assist our clients to remove guesswork on their business planning and marketing efforts by bringing meaningful insights, useful data, and well-researched findings and recommendations. No company or an entity deserve to build a brand, or even a single campaign, based on a guesswork or feeling. This is why we at ECM Group we ensure our clients receive and base their decisions on authentic consumer feedback and research results, brands, Ad campaigns, or even brave new ideas.
Product Launch and Promotions
Our promise to you!
- We will plan, implement, organise and execute your mandate or event efficiently and effectively;
- We only use the best possible staffing and marketing materials to ensure the best customer experience;
- We select our promoters personally with precision when it comes to their ability to communicate and promote a product and/or brand’s vision. Therefore we commit to provide only the best quality to you;
- Modern day business is driven by advancement in technology and business practices which helps entities to obtain and promote a product and/or brand’s vision. We commit ourselves to only use the best available technology at our disposal;
Marketing is not only about placing some advert on Facebook and Google, design websites and optimize them, or record promotional videos for Twitter and Youtube, there is more to it. One of the key and effective strategy to market a business, products or services is bringing your brand to the people or target market. Therefore it is important to pay attention to interactions with potential clients, product or service launches, and promotional events.
We at ECM enjoy building effective campaigns from the start of the concept to design work, execution (organizing promoters and marketing collateral, space rental, etc.), until the conclusion of the campaign. Every concept or marketing activity we engage in is designed to elevate your brand to new heights.
We provide the following services under this umbrella:
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Marketing Campaigns (online or at various venues or events);
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Promotions and Exhibitions;
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Brand Ambassadors;
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Sporting Events Marketing;
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Corporate Events (Events Planner or Marketor);
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Press Briefings or Launches;
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In-store Promotions;
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Photoshoots and Video Production;
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etc.
Business Proposals and Tender Services
We enjoy assisting our clients to prepare Business Proposals, Budgets, and Sales Pitch to meet the needs of our clients. Depending on client's needs we are happy to add to the package graphic design, website development, online marketing, customer relationship management (CRM) system, and other business solutions to boost the business case.
A business proposal is generally a bid prepared and presented to a prospective or existing client, outlining the service you are offering, and explaining why you are the most suitable company or person for the work. It can also be described as a pitch by a business or individual to complete a specific job or project, to supply a service, or in some instances, to be the vendor of a certain product.
A business proposal can be either solicited or unsolicited. With a solicited proposal, the prospective client will put out a request for proposals or bids, and with an unsolicited proposal, you are approaching a client in hope of attracting their business, even though they did not explicitly request a proposal. While they are both common in business, a solicited proposal is an easier sell, as your prospective client has already decided that they want to make a purchase or use a service, and they’re evaluating possible vendors or businesses. With a solicited proposal, your prospective client might have issued an RFP, or “request for proposal.” This is exactly what it sounds like—they want you to send over a business proposal, so they can take a look at it.
Because of our background and experience, we are very knowledgeable when it comes to preparation and submission of public tenders. We apply the following principles:
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Focus on the client - talk about their needs and how to solve their challenges/problems;
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Highlight your skills, experience, and technical ability/knowledge;
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Help the client by proposing a clear approach and methodology to the project;
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Demonstrate clearly the value for money and business benefits;
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Analyze all the cost and pricing factors of the contract;
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Give details of your team or leadership;
What about you invite us to be involved on your next business proposal or bid? We ready to participate, contact us now
A business proposal can make or break your chances of securing a new client. Therefore it is important to write a great one, and you’ll likely win their business. With poorly written proposal you are likely not to be taken seriously and lose out even if you are offering the best service out there.
Marketing Project Management
Get your marketing campaigns organized in one place, so you can move projects forward not tirelessly tracking them down! Focus on execution, moving forward, and meeting deadlines!
Corporate Branding & Marketing Tools
We use innovative and intelligent branding and marketing tools to drive corporate growth and enforce the strength of corporate identity. We invest a substantial amount of time, rare skill, experience and resources in the practice of creating corporate or business names, symbols, and designs that differentiates our products, and those of our clients from the rest of the market. To this end we offer the following:
(a) Corporate Clothing, Gifts, and Stationery
We have an extensive range of quality corporate goods at our disposal to serve your needs and enforce your brand. We have the following items amongst others:
- Corporate Clothing;
- Personal Protective Clothing & Equipment (PPE);
- Safety Shoes & Boots;
- Uniforms (formal or semi-formal, medical, hospitality and chef wear, etc.);
- Corporate Gifts;
- Corporate Stationery;
- etc.
(b) Creative Corporate Branding
We provide the following Branding services:
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Brand Design - Logo, Slogan, Colours, etc.
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Print Design - Letterheads, Business Cards, etc.
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Photography and Video Works - Corporate Shoots, Advertisements, etc.
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Content Design - Content development or management, Newsletters, Magazines, etc.
(c) Display Branding and Marketing
We provide branding solutions for outdoor and indoor environments. Our solutions are flexible and dependant on your needs. We offer the following:
Banner Walls;
Indoor and Outdoors Banners;
Country Flags;
Fabric Frames;
Fence Wrap;
Flags;
Gazebos;
Branding Hardware;
Pennant;
POS;
Table Cloths;
Umbrellas;
Vehicle Branding;
etc.
(d) Creative Digital Marketing
We provide the following Creative Digital Marketing services:
Website Design;
Website Development;
App Development;
E-commerce Development;
Search Engine Advertising;
Search Engine Optimisation;
Display Advertising;
Social Media Marketing;
etc.
We will an opportunity to explore which of our solutions might be of great assistance to your entity. Please send us a request for a meeting to take the discussion further.
(e) Information Systems / Technology
We assist our clients to automate business processes in order to improve efficiency and effectiveness of their team's and realize more value. We provide the following Information System services:
CRM & Marketing Automation;
Cloud Solutions;
Creative Business Technology;
Business Intelligence Solutions;
etc.
